From Audience to Activist: Putting Participation at the Heart of Communications

  • Jessie Macneil-Brown — Campaigns Unit Manager, IKEA
  • Elizabeth Uviebinené — multi-award-winning author
  • Josie Naughton — Co-Founder & CEO of Help Refugees
  • Kolbassia Haoussou MBE — Co-founder & Co-ordinator of Survivors Speak OUT, the survivor-led activist network

Here are 5 key lessons to take away:

1. Live up to consumers’ expectations.

2. Help employees do their part.

3. Determine your brand’s impact beyond donations.

4. Integrate communities into your campaigns.

5. Remove your ego and take the risk.

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Purpose builds and supports movements to advance the fight for an open, just, and habitable world: www.purpose.com

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Purpose

Purpose

Purpose builds and supports movements to advance the fight for an open, just, and habitable world: www.purpose.com

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