Jan 11Tech for Good — does the narrative still hold true in 2023?By: Corina Kwami, PhD, Director of Strategy, Purpose The role of tech in fighting climate change and other major sustainability challenges has long been accepted as a fundamental part of the toolkit. Examples abound of tech as an enabler of climate solutions, from smart cities to agriculture to decarbonizing hard-to-abate…Technology11 min readTechnology11 min read
Sep 14, 2022From Smart Cities to Carbon Capture — Rethinking Tech’s Role in Solving the Climate CrisisBy Corina Kwami PhD, Director of Strategy, Purpose The role of tech in fighting climate change has long been accepted as a fundamental part of the toolkit. Examples abound of tech as an enabler of climate solutions, from smart cities to agriculture to decarbonising hard-to-abate sectors such as cement and…Climate Change4 min readClimate Change4 min read
Sep 7, 2022Shifting Hearts and Minds on Poverty — PurposeBy: Corina Kwami & Prachi Rao, Purpose The stories we tell about poverty in the US are often optimistic and heroic: “This young mother pulled herself up by the bootstraps and got a third job to pay her child’s medical bills” or “They immigrated to the States and worked hard…Narrative9 min readNarrative9 min read
Jan 13, 2022On the Importance of Prominence in Creating Lasting Social ChangeBy: Simon Goff- Partner & Global Managing Director, Purpose Salience (noun), the quality of being particularly noticeable or important; prominence. Our work at Purpose is often focused around increasing issue salience. We have the privilege to partner with inspirational organisations that are addressing critical issues, from public health to the…Social Change4 min readSocial Change4 min read
Dec 2, 2021Child Care Has a Piper Chapman Problem: The Whitewashing of Our Child Care System — PurposeBy: May Steinberg, Associate Campaign Manager, Purpose We’ve done it again. We’ve Piper Chapman-ed another glaring issue in need of reform in America. This time, instead of mass incarceration, we’ve whitewashed the child care crisis. Orange is the New Black (OITNB) fans are familiar with Piper, the white, childless protagonist…Childcare5 min readChildcare5 min read
Nov 18, 2021Get Over the Global Climate Talks (But Why We Shouldn’t Give Up on Stabilising the Climate)By: Leila Deen, Director of the Purpose Climate Lab Truth: The climate movement is in an unhealthy relationship with the international climate talks, known as COP. Every year we invest our time, our money, our carbon miles and our hearts in levelling as much pressure as we can to ensure a climate deal that matches the ambition that science dictates. Every year we show up, we shout…Climate Change5 min readClimate Change5 min read
May 3, 2021New Paths for the Anti-Corruption Battle in Brazil: from Punitivism to TransparencyBy: Laila Bellix, Purpose Strategist Talking about corruption is not a simple task. This problem, which substantially affects different countries, is systemic in Brazil. In the last few years, the theme has gained new contours: corruption has become one of the biggest problems cited by citizens in opinion polls and…Corruption4 min readCorruption4 min read
Apr 28, 2021The Struggles & Strides of Narrative ChangeWhat the Voices for Economic Opportunity Incubator Has Taught Us So Far By: Becca Antonucci, Ari Curtis, Genesis Henriquez, Alexandra Prow, Prachi Rao, Keno Sadler At Purpose, we understand the power of stories in shifting perceptions, building community, and mobilizing systemic change. From Delhi to Melbourne, we’ve seen that when we challenge long-standing assumptions and social constructs, we can create new norms…Narrative7 min readNarrative7 min read
Mar 30, 2021Why businesses need to think beyond corporate sustainability for a truly equitable recoveryBy: Laura Quinn, Purpose Senior Strategy Director We’re all aware that those most impacted by the pandemic around the world have been racial minorities, the poor, and women. But the statistics are still a harsh reality check. The pandemic infected and killed Black Americans 1.5 times more than white Americans…Brand Purpose6 min readBrand Purpose6 min read
Mar 1, 2021Spreading a message of hope in face of the first-ever cancelled Carnaval in Brazil: #AllForVaccines — PurposeBy: Marjorie Enya, Project Manager, Purpose Brazil What if we used a cultural festivity that is synonymous with huge crowds to deliver a message about the importance of vaccination amidst a pandemic? Of the many untranslatable words in Portuguese, perhaps is the one that Brazilians have been holding onto the…Brasil4 min readBrasil4 min read
