By: Laila Bellix, Purpose Strategist

Talking about corruption is not a simple task. This problem, which substantially affects different countries, is systemic in Brazil.

In the last few years, the theme has gained new contours: corruption has become one of the biggest problems cited by citizens in opinion polls and, according to a recent survey, 67% of Brazilians expect that there will be more corruption in the government.

The theme has also been a daily highlight in the news and has even become a series on , inspiring conservative movements that took over the streets and the meaning of the…


What the Voices for Economic Opportunity Incubator Has Taught Us So Far

By: Becca Antonucci, Ari Curtis, Genesis Henriquez, Alexandra Prow, Prachi Rao, Keno Sadler

At Purpose, we understand the power of stories in shifting perceptions, building community, and mobilizing systemic change. From Delhi to Melbourne, we’ve seen that when we challenge long-standing assumptions and social constructs, we can create new norms and help actualize our vision for a more just, habitable, and open world. In that way, narrative is an important tool in “winning” on the issues that matter most and providing a better future for those who are most impacted.

Starting with this understanding, the Bill & Melinda Gates Foundation…


By: Laura Quinn, Purpose Senior Strategy Director

We’re all aware that those most impacted by the pandemic around the world have been racial minorities, the poor, and women. But the statistics are still a harsh reality check. The pandemic infected and killed Black Americans 1.5 times more than white Americans and the story was similar in the UK, where Black, Asian, and minority ethnic people had between 10% and 50% higher risk of death.² The inequities highlighted by the pandemic went far beyond health. Globally, women’s jobs became more vulnerable to the crisis than men’s as they took on an…


By: Marjorie Enya, Project Manager, Purpose Brazil

What if we used a cultural festivity that is synonymous with huge crowds to deliver a message about the importance of vaccination amidst a pandemic?

Of the many untranslatable words in Portuguese, perhaps is the one that Brazilians have been holding onto the most since the start of the pandemic. It is usually translated as the feeling of missing something, or a nostalgic longing, but these translations fall short in describing what it means for us to not have Carnaval for the first time in our lives.

Brazil has one of the world’s…


Purpose is excited to announce an extraordinary new leader is joining our team of 150 people in eight countries, and leading our expansion westward in the U.S.

Corrie Frasier joins Purpose as our new Partner + Managing Director, Philanthropic Partnerships, North America, and the head of a new Seattle office. She comes to Purpose from Uncommon, the consulting and community-building firm she founded in 2012, and brings with her a Seattle-based team with extensive experience helping philanthropies and other purpose-driven alliances and organizations bring new ideas to life. …


By: Catherine Addo, Co-Head of Office, New York & U.S. Equity Chair

As movement-builders and partners to brands, philanthropies, nonprofits, and coalitions from all walks, we encounter this question time and time again. The committed, the well-meaning, and the works-in-progress all want to know how to contribute to racial progress in a meaningful, ongoing way that connects authentically to their core missions — a journey Purpose has been on for some years now, with ever more work to do.

As we know, there’s no simple fix when it comes to untangling the generations’ worth of attitudes, institutions, and practices that…


In the last decade, we’ve seen a shift in marketing ideology, where it’s become more important to have a brand purpose — something that helps a brand stand out and gives them a reason to exist in consumers’ hearts and not just in their minds. At Purpose, we have seen this sea change continue in 2020, pushing us past the boundaries of brand purpose and into a new frontier of possible change.

Last week, Purpose held a virtual panel entitled “ From Audience to Activist,” where we explored the evolution of the marketing model, the idea of what makes a…


After more than a decade in the social impact space and proudly growing our team to eight countries, Purpose is excited to announce two new leaders joining the Purpose ranks. Kate Swann joins Purpose from Blue State as COO, and Celeste Thompson, formerly of EILEEN FISHER, joins as Senior Director of Human Resources & Diversity, Equity and Inclusion.

“The additions of Kate and Celeste to Purpose’s leadership team launch us into an exciting new era,” said CEO Jeremy Heimans. …


By: Simon Goff, Partner & Managing Director, Purpose Australia & Asia Pacific

Today marks the beginning of an unprecedented corporate activism campaign that sees in excess of 500 companies pull their advertising budgets from Facebook and its other platforms for its lack of action to limit the spread of hate and misinformation that divides and radicalizes. Collectively this will strip tens of millions of dollars in ad revenue from the company and potentially billions of dollars off the company’s value. …


By: Anne Keenan, Partner & Managing Director, Strategy & Partnerships at Purpose

Whenever you put pressure on a system, you see all the faults, all the hairline cracks and places where things never quite joined up. And the pressure that COVID-19 is putting on all our systems is making racial inequity impossible to pretend that you don’t see.

From the inequitable COVID-19 deaths by race in the United States, to who is an essential worker, from who is able to work from home, to the ways different protesters are treated, from the recent murders of Black Americans, to the anti-Asian…

Purpose

Purpose builds and supports movements to advance the fight for an open, just, and habitable world.

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